Georgia had recently pivoted her business and was spending her evenings DIYing her site to match the new direction. Two years of marketing consulting had sharpened her positioning and her niche, but her site was still telling the old story, and no amount of late-night tweaking was fixing it.

We started with a deep-dive discovery session to refine her positioning and map out distinct journeys for her two audiences. Then we built the site to match: bold colours, bold storytelling, and a niche she can own with confidence.

The outcome? A site she's proud to share with anyone and everyone.