OFFERS? CHECK. PEOPLE? CHECK. PIVOTED? CHECK.
And yet, your brand missed the memo
Your work is good, you're growing, you know exactly where you're headed, but not exactly how and where to start.
WEB DESIGN ✦ CREATIVE DIRECTION ✦ BRAND BUILDING
You've spent time refining your offers, showing up for your people and growing something worth showing up for...
You’ve done the hard part. But you’re still getting signals from your brand universe that something is off.
The truth is... trying to do it all without looking at it from a full picture perspective can make you soon wonder: “Why does nothing match?”.
Together we can bridge the gap between where you are and what your brand says about you, at a pace and depth that makes sense for where you're at.
Ready when you are.
the expression gap
Here’s the way we bring your brand universe back into alignment
We look at your story, visuals, website, how people find you and their experience with working with you. That helps us find the Expression Gap—aka that thing that feels off—through...
the Gap Map
A diagnostic meets strategy meets roadmap where we look at the strengths and weaknesses of each part your brand universe.
Based on that, I show you where the gaps are and I create a step-by-step roadmap.
Yours to keep and act on, with or without me.
You know something isn't quite working or landing right. Maybe it's your website, maybe it's everything at once, maybe you can't tell which piece is actually the problem and which ones are just symptoms of it.
The Gap Map is where I find out for you. I review your full Brand Universe — Brand Story, Brand Visuals, Website, Red Carpet, Experience — and work out what's actually creating the friction. So you’ll see exactly what’s not quite working, and have the map forward to fix it.
You'll receive:
A written Gap Map: what I found, what's connected, what's not, and where I'd start
A video walkthrough talking you through it, because some things are better explained than left to interpret on the page alone
A clear recommendation for what to do next, if anything
This is yours to keep and act on, with or without me.
How it works
There's no call, no application, no back and forth emails required to book. You purchase, you receive an in depth discovery form that does the heavy lifting (the more detail you give me, the sharper your map will be), and I get to work. Your Gap Map lands in your inbox within 5–8 business days of your completed discovery form.
What I'd leave you with
Clarity is the goal. This is here to give you an accurate read on what your business actually needs right now, from someone looking at the whole thing instead of the one part that's bothering you. And no, there won’t be a countdown timer or sales pitch at the end. Just an invitation.
The fine print's here, if you need it: T&Cs.
Or you can read more about it here →
What we can do together after the Gap Map
the Nova
DESIGN INTENSIVE
A 2-day intensive where we go fast and fierce on one thing to help you move forward again.
A$2200
the Solstice
DESIGN ARC
A month-to-month arc where we go deep into each area of your brand.
FROM A$3300
Want to see how your pathway could look like?
Get the full picture, including what’s involved, details about each pathway, and investment and timelines.
“Honestly, I’d feel a little lost without Claire.”
She’s not just a brilliant creative partner, she’s become a core part of how my business runs and grows.
Claire is an incredibly skilled designer with an exceptional eye for detail. Her dedication to every single project is rare to come by, and it's what makes working with her such a joy.
She consistently takes initiative, managing tasks and projects with ease and independence—which allows me to confidently take on more clients and bigger challenges.
STACEY B. | CREATIVE DIRECTOR
SWAI CREATIVE
Let’s talk through how working together looks
— GOOD QUESTIONS
A few things you may be wondering.
Every project starts with a few questions, and that's completely normal. Here are the ones that come up most often.
-
There are certain checkpoints where I’ll need your input or decision before I can move forward. We’ll agree on these together at the beginning, so you’ll have a clear picture of what I need from you — and when — before we start.
Beyond that, how involved you want to be is up to you. I’m naturally collaborative, so if you want to be more present, I’m happy to have you around. -
If you know you need help but aren’t quite sure which pathway is right for you, the easiest place to start is a Gap Map. I’ll diagnose straightaway what’s not quite right, suggest next steps and give recommendations on what you can do next with or without me.
If you already know you need extra hands-on help, we can jump straight into one of the pathways, such as The Nova, an intensive where we focus on one area of your brand universe in 2 days. (You can find more about it on the Services Guide.) -
It depends on the pathway and the scope. The Nova is the fastest, and the Equinox unfolds over time.
The best way to get a clear picture is to reach out and we can discuss, or you can check investment and timeline first by downloading the Services Guide. -
Every project is scoped specifically for you, so there's no fixed list.
What I can tell you is that we always start by looking at the full picture and work piece by piece from there.
Copywriting, brand direction, photography art direction, email and social alignment - these often come into scope depending on what the project (and your brand) needs.
We map it all out together before anything begins so you have the full picture (and investment) upfront. -
I got you. Just send me a message through this contact page or email me at helo@astrecreative.co - I’m always happy to chat through the details.
“My website is now the cornerstone of my brand, which feels so empowering, and I'm so excited to share it again.”
I was moving to a social-media-free business model, so my website needed to step up. I was at a desperate point, watching the centre piece of my business fading away. Confidence had left the scene by then.
Claire stepped into my universe and put my brand to strategic use, while also challenging my moves in the most caring and knowledgeable way. She's so organised and detail-focused, which made it so much easier to navigate the project.
Before we'd even finished the first step, I already had a full list of other things I wanted to work on with her. Can't wait, honestly!
PATRICIA C. | SALES COPYWRITER
COPY BAKERY
download the services guide
Need all the details of your pathway?
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and how everything unfolds into one another to create the full picture.