THE GAP MAP
Something's not quite working.
You just can't see what.
You know your business isn't fully making sense to the people encountering it.
Maybe it's the website, maybe it's everything at once, maybe you genuinely can't tell which piece is the problem and which are just symptoms of it.
If any of these sound like you, you’ve got a gap in your Brand Universe:
“I'm getting enquiries, but they're not the kind I actually want.”
“I've changed so much since I built this brand.”
“I keep explaining the same things to people.”
“I have this new offer but I’m not sure what I need to do to make it ready to launch.”
“I keep doing more posts, more ads, more everything… and it’s not making a difference.”
“I need to update my socials / website / all the things, where the heck do I even start?”
“I know this isn't working properly anymore, but I have no idea why.”
Luckily, there’s a strategic diagnosis, ready to find that gap between the business you have and the business you're becoming.
the Gap Map
Through which you can (and you will) find out exactly what in your Brand Universe is not quite working, and how to fix that.
Instead of automatically recommending a new website, a rebrand, more content, better messaging or another logo update, I look at the full picture and figure out what should be your focus now.
When completing a Gap Map, you receive:
A written Gap Map: what I found, what's connected, what's not, and where you should start;
A video walkthrough: showing you what I discovered (because some things are better explained than left to interpret on the page alone);
A clear recommendation for what to do next.
This map will be yours to keep and act on, with or without me.
You know something isn't quite working or landing right. Maybe it's your website, maybe it's everything at once, maybe you can't tell which piece is actually the problem and which ones are just symptoms of it.
The Gap Map is where I find out for you. I review your full Brand Universe — Brand Story, Brand Visuals, Website, Red Carpet, Experience — and work out what's actually creating the friction. So you’ll see exactly what’s not quite working, and have the map forward to fix it.
You'll receive:
A written Gap Map: what I found, what's connected, what's not, and where I'd start
A video walkthrough talking you through it, because some things are better explained than left to interpret on the page alone
A clear recommendation for what to do next, if anything
This is yours to keep and act on, with or without me.
How it works
There's no call, no application, no back and forth emails required to book. You purchase, you receive an in depth discovery form that does the heavy lifting (the more detail you give me, the sharper your map will be), and I get to work. Your Gap Map lands in your inbox within 5–8 business days of your completed discovery form.
What I'd leave you with
Clarity is the goal. This is here to give you an accurate read on what your business actually needs right now, from someone looking at the whole thing instead of the one part that's bothering you. And no, there won’t be a countdown timer or sales pitch at the end. Just an invitation.
The fine print's here, if you need it: T&Cs.
the Process
Book your Gap Map
Have a read through, then purchase it for A$440 upfront.
01
Fill in your discovery form
You receive an automatic email with the form link inside (it’s a thorough in-depth one, so make sure you take your time in order to receive the best result.)
02
You relax, I analyse
I review your answers, doing a full analysis of everything you told me. I put together a comprehensive document and a Loom walkthrough, talking about my main discoveries and next steps.
03
You receive your Gap Map
The deliverables are sent to your inbox email. You’ll then have 5 days to send your questions, if any.
04
Instead of thinking
You’ll be able to say...
“Something is wrong and I don't know what.”
→ “I know what's happening.”
“I think I need to update everything.”
→ “I know what actually needs attention first.”
“Should I redo my website?”
→ “Here's why my website isn't working, and here's what needs to change around it.”
“I need more visibility.”
→ “I can see whether this is actually a visibility problem or whether I'm sending more people into a brand that isn't ready for them.”
“I'm overwhelmed.”
→ “Oh. There's a path.”
The goal? Giving you a clear picture and step forward.
This is here to give you an accurate read on what your business actually needs right now, from someone looking at the whole thing instead of the one part that's bothering you.
The fine print's here, if you need it: T&Cs.
You know something isn't quite working or landing right. Maybe it's your website, maybe it's everything at once, maybe you can't tell which piece is actually the problem and which ones are just symptoms of it.
The Gap Map is where I find out for you. I review your full Brand Universe — Brand Story, Brand Visuals, Website, Red Carpet, Experience — and work out what's actually creating the friction. So you’ll see exactly what’s not quite working, and have the map forward to fix it.
You'll receive:
A written Gap Map: what I found, what's connected, what's not, and where I'd start
A video walkthrough talking you through it, because some things are better explained than left to interpret on the page alone
A clear recommendation for what to do next, if anything
This is yours to keep and act on, with or without me.
How it works
There's no call, no application, no back and forth emails required to book. You purchase, you receive an in depth discovery form that does the heavy lifting (the more detail you give me, the sharper your map will be), and I get to work. Your Gap Map lands in your inbox within 5–8 business days of your completed discovery form.
What I'd leave you with
Clarity is the goal. This is here to give you an accurate read on what your business actually needs right now, from someone looking at the whole thing instead of the one part that's bothering you. And no, there won’t be a countdown timer or sales pitch at the end. Just an invitation.
The fine print's here, if you need it: T&Cs.