CREATIVE DIRECTION for
CREATIVE DIRECTION for
GROWING BRANDS
GROWING BRANDS
here’s an easier way to finally get your brand looking like one business (even if you’ve already rebranded twice)
here’s an easier way to finally get your brand looking like one business (even if you’ve already rebranded twice)
Third time lucky isn’t a strategy. Looking at the whole picture is.
Third time lucky isn’t a strategy. Looking at the whole picture is.
BRAND BUILDING
WEB DESIGN
SOCIALS
& MORE
"One-off contractors produce one-off results. Claire has become part of how we operate."
Aaron | The Climbing Company
"I feel so empowered and can't wait to share my website again!"
Patricia | Copy Bakery
"Claire understood the vision, dove straight in, and delivered something completely bespoke to my needs."
Georgia | The Creator Consultancy
"Claire's not just a brilliant creative partner, she's become a core part of how my business runs and grows."
Stacey | Swai
your work deserves a brand that backs it up, not looks like a patchwork of different eras
Doing another quick fix, late night Canva session or asking ChatGPT to help you decide new brand colours and fonts... it’s only going to add to the problem. And the problem often sounds like this:
→
“I'm getting enquiries, but they're not the kind I really want.”
→
“I have this new offer but I’m not sure what I need to do to make it ready to launch.”
→
“I keep doing more posts, more ads, more everything… and it’s not making a difference.”
→
“I need to update my socials / website / all the things, where the heck do I even start?”
→
“I keep explaining the same things to people.”
pausing, zooming out and
LOOKING AT THE FULL PICTURE
makes it all make sense again
PS. It’s not as overwhelming as it sounds. I’ve worked out a way to make it so much more manageable. Read on!
BEFORE YOU JUMP TO ‘NEED ANOTHER REBRAND’ CONCLUSIONS
meet the five areas that form how your brand is expressed
Together they create what I call your Brand Universe.
And when they’re working together, your brand builds trust, creates a story people want to be a part of, makes you unforgettable, and invites the right people in.
So we work through all five, looking at what needs some design love and what doesn’t, to bring it all back into alignment ready for your next level of growth.
01
story
What you do, who it's for, and how you describe your offers.
02
visuals
How it looks, feels and represents your brand across every touchpoint.
03
website
How people understand what you do, navigate to what they need and take the next step.
04
red carpet
How they initially find and are introduced to your business and what you do.
05
experience
What it actually feels like to work with you.
don’t worry, I hear you: “where do I even start? keeping up with all of this is so overwhelming.”
I’ve been there, felt that, so I do things differently to your standard design agency or freelancer. Here’s how I approach every project now I know you don’t have to start from scratch every time you want to grow your business.
step one
FIND WHAT’S NOT WORKING
MAKE YOUR BRAND
make sense
WORKSHOP
A practical workshop to show you how to assess the five areas of your brand (aka. your brand universe), find the gaps and decide what needs your attention first.
FREE
the GAP MAP
the GAP MAP
ROADMAP
Have my eyes across your brand universe with a full deep dive diagnosis on where there are gaps causing friction, then step-by-step plan on how I would approach filling them.
A$440
step two
DESIGN WHAT NEEDS IT
the NOVA
the NOVA
DESIGN INTENSIVE
A focused creative direction project designed to get one important thing unstuck, sorted and ready to go.
Perfect if you have one area that needs some love and attention and you need someone to sort it out.
A$2,200
the EQUINOX
the EQUINOX
DESIGN ARC
Ongoing creative direction for businesses that have outgrown the way they're currently showing up.
Perfect if you have a couple of areas needing some love and attention and you want a creative director in your corner to work through this evolution with you.
FROM A$3,300
Hey, I’m Claire
nice to meet you!
I’m the creative partner growth-stage founders call when nothing is quite landing in their brand anymore and they need someone to bring it all together.
After 10 years (and 3 degrees) in design, I’ve learnt over and over again with clients of all shapes and sizes:
what really makes a difference to your confidence, credibility and growth is having every piece of your brand tell the same story, then amplify it.
The goal is simple. Your brand should make your business easier to understand, not give you another thing to manage. And I’m here to show you how.
