The Spark

✦

Deep Alignment . Growth Acceleration

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The Ascend

✦

Deep Alignment . Growth Acceleration

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The Spark ✦ Deep Alignment . Growth Acceleration ✦ The Ascend ✦ Deep Alignment . Growth Acceleration ✦

THE BRAND EXPANSION

Build a brand that goes beyond a logo

Let’s turn your unique brand into a seamless, magnetically designed empire.

The classic brand essentials? Check. The systems and platforms set up to fuel and support your growth (without doubling your to-do list)? Check. The design work you actually need to show up confidently, attract dream clients and maybe even have fun doing it? Absolutely.

Together, we’ll build the foundations, design the systems and activate visual strategies that not only support your growth but look damn good doing it.

Wondering what kind of expansion your brand is ready for? Find your Brand Pathway below.

YOU’VE OUTGROWN DIY, AND DEEP DOWN, YOU KNOW IT.

You’ve done it all, and heck, it’s got you this far... but ‘this will do’ is holding you back (and it’s starting to show.)

✦ You’ve got systems duct-taped together with half-designed assets that make scaling feel chaotic

✦ You’re getting dream opportunities… but scrambling to look the part

✦ You know your brand doesn’t reflect the depth, value or direction of what you’re building

YOU DON’T NEED TO ‘WAIT UNTIL YOUR READY’

This is your invitation to become ready.

You’ve evolved, so your brand should too (it is an extension of you after all!) Let’s expand it with the visual clarity, strategic support and creative partnership that your next-level is calling for.

meet the

Brand Expansion

Whether you’re in the early stages of refining your visual identity or ready to go all in on a full-scale rebrand and rollout, this is for you if you’ve had enough and things need to change.

Choose the level of transformation you’re ready for:

the Spark

FOR THE VISIONARY WHO’S GROWING FAST AND NEEDS THEIR BRAND TO MATCH THEIR EVOLUTION.

This is your expansion beyond a logo: a refined brand experience that helps you look as elevated as the work you’re creating.

WHAT WE CREATE:

  • Define your visual language and unique brand style: colours, typography, graphic elements and layouts

  • Design strategic social templates, key presentations or docs and an entry-level landing site

  • Creative direction, voice refinement, alignment threaded through every touchpoint

  • Design systems and style guides to keep everything cohesive

  • Optional Add On: Full visual identity creation

Delivered across 3-4 weeks.

→ Starting from $2,880 AUD

the Ascend

A HIGH-TOUCH CREATIVE COLLAB FOR THE FOUNDER BUILDING THEIR LEGACY BRAND.

Ascend is your full-spectrum brand partnership: systems, strategy, visuals, soul. This is where we bring the whole damn vision to life, piece by intentional piece.

WHAT WE CREATE:

  • A brand ecosystem mapping session to align vision, see client journeys and key funnels.

  • Deep brand strategy and intuitive alignment work

  • Full visual identity creation (or elevation)

  • Website design, asset library, social suite

  • Creative direction, voice refinement, alignment threaded through every touchpoint

  • Optional add-ons: launch support, packaging design, course materials, email funnel builds

Delivered in phases over 6–8 weeks.

→ Starting from $7,880 AUD

The Brand Expansion

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The Brand Expansion ✦

Claire, I can't thank you enough. You brought my vision to life and overdelivered on my expectations. A sleek, seamless service. Thank you!

Georgia Boys

GIA CONSULTS

PITCH DECK

TEMPLATES

SQUARESPACE UPDATES

Claire’s attention to detail and commitment to delivering exceptional results shine through in every interaction.
She’s a dream to work with!

Kate Hopwood

THIS SPACE

STRATEGY

BLOG POSTS

SOCIAL MEDIA POSTS

EXPANSION ISN’T JUST ‘MORE DESIGN’. IF IT WAS THAT EASY, AI WOULD DO IT FOR YOU.

Expansion is about stepping into a strategic process led with clarity, care and high-level creative direction.

Here’s how we make it work:

01

Clarify

We kick things off with deep-dive clarity.

Together, we define your brand’s essence, your goals, your people, and your future vision. Through strategic prompts and workshop sessions, we co-create the creative direction that everything else flows from.

Because the most magnetic brands don’t start with visuals, they start with the big picture.

02

Design

With a strong foundation set, I’ll move into building your brand system from the ground up. One that aligns with where you’re headed and who you’re here to serve.

From visual identity to templates, website, and beyond, I’ll bring strategy to life with clarity, cohesion, and beautiful design.

You’ll get weekly check-ins, room to collaborate, and space to be wowed.

03

Expand

Once your brand ecosystem is in place, we finesse every detail and deliver everything you need to show up, sell, and scale.

For Ascend clients, this is where we continue building momentum by adding in email funnels, launch strategy, packaging, and beyond.

The result? A brand that reflects your evolution and becomes the launchpad for your next chapter.

Ready to Expand?

Let’s find the right path for where you’re at (and where you’re going).

This is for the founder who is ready to evolve into the next level version of their brand.

✓ You’ve outgrown your current visuals, messaging, and systems and are ready for your brand to reflect the business you’re becoming

✓ You’re ready to co-create with a trusted partner who can hold the big picture vision while executing the finer design details

✓You’re gearing up for a big launch, visibility push or pivot and want your entire brand aligned before you do

✓ You want strategic creative direction and hands-on execution to build a brand that feels cohesive, elevated, and oh so you

The Expansion is a “build from the ground up” setup

SO IF YOU’RE

✗ Looking for a quick design refresh or fast turnaround project (hello, pitch deck or one-off sales page)

✗ Happy with your existing brand identity and just need help implementing it across new assets

✗ Still clarifying your offers, audience or direction and need more time to explore

✗ Just dipping your toes into your next chapter and want a smaller energetic and financial commitment

NO STRESS, YOU’RE LIKELY LOOKING FOR A DESIGN CATALYST.

It’s a high-impact design sprint to elevate what you’ve already got so you can keep growing, fast.

CHOOSE YOUR EXPANSION

Two pathways to your aligned, elevated, soul-led brand.

Let’s keep it simple (business is complicated enough!)

the Spark

WHAT IT IS

Brand evolution container

DESIGNED TO

Meet your next chapter with refreshed visuals and aligned systems

GREAT FOR

Refining your brand style, socials, and entry-point online presence

TIMELINE

Delivered in a high-focus container

INVESTMENT

From $2880 AUD

the Ascend

WHAT IT IS

Brand ecosystem expansion

DESIGNED TO

Hold your growth across every touchpoint with clarity, creativity and intention

GREAT FOR

Building your full visual language, website, content and launch systems

TIMELINE

Delivered in intentional phases

INVESTMENT

From $7880 AUD

Not 100% sure which one is right for you? Take the Brand Pathway Quiz →

Hey, I’m Claire! Designer and creative partner for brands on the edge of evolution.

My favourite projects are the one where we blend big-picture vision with practical structure. No really, I light the heck up when founders on a mission are ready to align every visual, asset and touchpoint with where they’re really heading next.

After over 8 years exploring most corners of the design industry (I’m yet to try fashion), I found my sweet spot: helping ambitious brands step into their next brand evolution with clarity, creativity, and serious polish.

I’m not kidding when I say the Expansion is the culmination of everything I’ve learnt and that I’ve seen actually work. This is a full-scale creative partnership designed to hold your vision, carry the load, and elevate every piece of your brand with intention. And I can’t wait to do it with you.

The Expansion is your vision transformed into beautifully designed everything. (literally, everything.)

When the systems and visuals align? You stop second-guessing and start owning your next chapter.

Let’s clear up the details so you can feel confident moving forward.

Whether you’re wondering how it all works, what to expect, or how the Spark and Ascend pathways differ, this should answer any questions.

Still unsure? Take the Brand Pathway Quiz! It’s built to help point you in the right direction for where your brand needs to go next.

  • Glad you asked! It’s a bit of a buzz word around here.

    Your Brand Ecosystem is the full experience someone has when they come across your business. Visuals, voice, website, socials, offers, onboarding… it’s the entire picture. Everything connects and builds upon each other.

  • The easiest way to decide? Ask yourself how much support you need.

    If you’re refining your identity and want just enough to grow with confidence: the Spark is for you.

    But if you’re building an ecosystem from the ground up (or it feels like you are), the Ascend gives you the depth, systems, and design muscle to make it real.

    Or you can take the Brand Pathway Quiz!

  • Absolutely can! If you’re rocking and loving your logos, colours, fonts and brand strategy, we’ll review them to cover any blind spots, then we can build on them.

    Brand identity and strategy is an add on for the Spark and not included in the base price. We’ll adjust the price in the final scope of the Ascend.

  • Absolutely. I’ll guide you toward the best pathway for where you’re headed but once we’re aligned, we can customise within that framework.

    For example: you might want to upgrade the Spark with a few templates, or scale back the Ascend if you already have elements in place.

    We’ll co-create a scope that supports you.

  • Not as much as you think! We can start with your vision, your goals, and a few key links.

    Once your project is booked, you’ll receive a pre-project guide to get you ready for Day 1, including what to share, what to prep, and how to make the most of our time together.

    And don’t stress, I’ll walk you through it all.

  • Yes. I offer flexible payment plans across both Spark and Ascend projects. Accessibility without compromise is always the goal.

Ready to build a brand that actually supports your growth?

Whether you already know your pathway or want help mapping it out, this is where we begin. Please take a moment to fill out the form to start your Brand Expansion journey.