Beauty and Brains

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Soul led Design

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Beauty and Brains ✦ Soul led Design ✦

Close-up of a white upholstered sofa with a rolled armrest, a green blanket, a candle, a mug and an open laptop displaying a website. In the background, there are white vertical blinds and a wooden side table.

— WEB ARCHITECTURE STUDIO —

Designing beautiful, considered websites for intentional founders.

First, we build the foundation. Then we make it beautiful.

Person holding a smartphone displaying a webpage about a psilocybin retreat with a group photo at the bottom.

Explore Your Options →

A smartphone with a website about interior design resting on a white fabric surface.

our cup of tea

Building sites for founders whose work deserves a better first impression.

Your offers are clear, your clients are happy (and mostly aligned), and you’re heading in the right direction.

The one thing that hasn't kept pace? The website that's supposed to be capturing more of those aligned leads you want.

You're not the problem. Your digital architecture is.
And that's exactly what we're here to fix.

A laptop on a textured beige table displaying a webpage about a retreat titled "Our signature retreat: five days to get away from it all — and back to yourself." The laptop screen shows an illustration of a person with a galaxy inside their hair, with navigation links at the top and buttons at the bottom.

Decoration is nice. Architecture is transformation.

two pathways. one philosophy.

The right build for where you’re going.

Both the Nova and the Solstice are grounded in the same thinking: strategy first, soul through everything, beauty and brains together. The difference is in the depth, the timeline and where you are in your business journey.

— PATHWAY 01

the Nova

A focused two-week, semi-custom build designed to close the gap between the business you've built and the website that should be representing it.

You select your foundation, we tailor it to your brand, offer and people, then you launch and grow your business after two weeks of focused, concentrated effort.

You're clear on your offers, you know who you serve, and your business is generating enough revenue, but you know there's room for more. You want a simple, sustainable growth engine to help take you there.
- 2 to 5 years in business with consistent revenue
- Clear offer and audience, ready to elevate
- Done with DIY but not ready for a six-month agency project
- A polished, strategic website live in two weeks
- ASTRE-designed templates tailored to your brand
- Content planning and copywriting included
- Full development and maintenance training
- A site that attracts, qualifies and converts

SQUARESPACE BUILD ✦ SEMI CUSTOM ✦ 2-WEEKS

Explore the Nova →

A potted plant with large, dark green, heart-shaped leaves sitting on a table with a camera placed in front of it. The background is a plain off-white wall.

— PATHWAY 02

the Solstice

A deep dive, bespoke experience for founders at a turning point.

Taking its name from a solstice, this project marks the shift between your last season and your next one, starting with the architecture to support it and take it even further.

Your offers have evolved, your clients have changed, maybe your whole direction has quietly pivoted, but your website is still telling the old story. You need more than just a refresh. You need someone to help you figure out what the new story is, and then build the architecture around it.
- Established business with a refined or high-ticket offer
- Your direction has evolved and your site tells the old story
- You want a strategic partner not just a builder
- Full strategic discovery and architecture mapping
- Bespoke design built around your brand and vision
- Messaging, positioning and offer flow refined
- Systems and integrations that reduce admin
- A digital foundation built for your next evolution

WEBFLOW BUILD ✦ FULLY CUSTOM ✦ ENQUIRE TO BEGIN

Explore the Solstice →

A woman with red hair, glasses, and a beige sweater holding a silver MacBook laptop in front of a beige wall with a green potted plant nearby.

Close-up of a laptop on a wooden table displaying a website about AI and generative AI technology, with a green plant in the background.

A person sitting at a small round wooden table using a laptop displaying a website about a modern house with green hills in the background.

A person in a green, striped jacket is holding a smartphone with a webpage open, displaying text about brands and marketing strategies.

A smartphone on a pile of beige rocks displays a webpage with the headline "Climb Outdoors With Confidence & Skill" and an image of two people climbing outdoors.

When your website and brand work in harmony, it shows, it sells, it scales.

See the Showcase →

don’t just take our word for it.

A person with a ring on their finger using a MacBook laptop on a beige carpet.

“Claire understood the vision, dove straight in, and delivered something sleek, professional, and completely bespoke to my needs.”

I was struggling to make any progress and was getting frustrated with getting my site and presentations to look how I wanted.

Having worked with Claire before, I knew she was exactly who I needed to get past those barriers. Her communication was spot on, her process felt seamless, and the result? Exactly what I’d hoped for — only better.

I’m relieved, ready to launch, and so grateful for the way she overdelivered at every step.

GEORGIA B | FOUNDER
THE CREATOR CONSULTANCY

A woman with red hair, glasses, and a dark green t-shirt sitting on the floor leaning against a beige couch, holding a cup, smiling, with a laptop on the couch beside her, and a large potted plant nearby.

Hey, I’m Claire

I spent a decade working across the design world, and my favourite lesson has been this: the best design is art that solves problems.

For websites, it’s simple. Web design decorates. Web architecture transforms. And in a world where every founder has a website, the ones that build real connections are the ones built with both beauty and brains.

Learn more →