Beauty and Brains
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Soul led Design
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Beauty and Brains ✦ Soul led Design ✦
— THE SOLSTICE —
Your business has evolved.
Your website missed the memo.
The Solstice is a bespoke, full custom website design experience for established founders at a genuine turning point.
This is a complete rethink of your digital architecture, built around who you are now and where you're heading next.
✦ CUSTOM SCOPE ✦
✦ BUILT AROUND YOUR VISION ✦
dear founder
You've done the work. Your site just hasn't kept up.
You've been in this long enough to know what you're doing.
You’ve got great clients, your offers have been refined and sharpened, and you’ve grown and evolved as a founder.
Somewhere along the way, quietly and without a fuss, your positioning shifted into something more refined, more considered, more you.
If that sounds like you, just keep scrolling.
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Your business shifted, but your site is stuck in your ‘two years ago’ phase.
It's not embarrassing; it got you here, after all. But there's now a significant gap now between the calibre of your work and how your digital presence represents it. And that gap has a cost.
✦ Clients arrive with slightly off expectations, because your site told them something slightly off
✦ Enquiries are fine but never quite right. Close enough to answer, not close enough to genuinely excite
✦ You spend the first part of every sales conversation catching people up on who you actually are now
✦ You've tried rewriting the homepage. Tweaking the copy. Adding a new page. And it still hasn't changed anything.
✦ You know a refresh won't cut it. But a full rebuild has felt like too big a conversation to start.
Here's the thing: the gap isn't a design problem. It's an architecture problem. And that's exactly what the Solstice is built to solve.
A considered rebuild doesn't just improve how your business looks. It changes the quality of conversations you walk into.
introducing
the Solstice
A deep, considered rebuild at a genuine turning point.
Named after the moment a season turns, the Solstice marks the shift between what your business has been and what it's becoming. Every decision, from top-level strategy to every line of copy, is built around that evolution.
This isn't a surface-level redesign. We start with thinking and problem-solving, not building. We map your positioning, your offer architecture and your client journey, before a single page is designed. Then we build the digital architecture around what we find.
Intentional from the start
We start with depth, not design. Clarity leads the way so that no one gets confused or lost when visiting your site.
A thinking partnership.
You're not handing over a brief and waiting for a result. We work through the strategy together, then build around it.
The Solstice isn't designed to get you more traffic. It's designed to change what happens when the right people find you.
Sounds like what you’ve been looking for?
— HOW IT WORKS —
/ 01 Strategy, discovery and messaging
We start deep before we go anywhere near design. Your positioning, offer architecture, client journey and messaging are all mapped, refined and confirmed — so every decision that follows has a clear strategic reason behind it, and your site communicates who you are now, not who you were.
/ 02 Full copywriting and Webflow design
Website copy written across all pages, including headings, section copy and CTAs that actually sound like you.
Built on Webflow with complete design freedom across the board every element is designed specifically for your brand and goals.
/ 03 Conversion architecture and systems
Pages structured to guide the right clients toward the right action, naturally and without friction.
Booking tools, email marketing, forms and integrations connected and tested from day one, with on-page SEO foundations built throughout.
/ 04 Handover and post-launch support
A thorough walkthrough covering everything you need to manage and update your site confidently.
Plus 60 days of post-launch support for questions, small refinements and the things that always come up once you're live.
— THE INVESTMENT—
The Solstice is priced to reflect the depth of what it delivers: full strategic discovery, bespoke design and copywriting, complete Webflow build, and a genuine thinking partnership across the whole project.
Full strategic discovery and architecture mapping
Full copywriting across all pages
Bespoke Webflow design and build (8–12 pages)
Offer flow and conversion architecture
Systems and integrations
60-day post-launch support
From $12k
AUD | WEBFLOW SUBSCRIPTION NOT INCLUDED.
Every Solstice investment is outlined in full in your project proposal before anything begins, so you always know exactly what you're committing to before you commit to it.
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The Solstice is a significant investment and we want it to feel manageable. We offer two options:
Pay in full — the full investment settled upon project acceptance.
40:30:30 split — 40% deposit to secure your project dates, 30% due at the start of your build, and the final 30% due before your site goes live and handover begins.
Payment plans are outlined in full in your project proposal.
— GOOD QUESTIONS
A few things you may be wondering.
Every project starts with a few questions, and that's completely normal. Here are the ones that come up most often.
Your question not here? Send us a message, we're always happy to chat through the details.
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The Nova is for founders who are clear on their offer and ready to elevate their presence quickly on Squarespace.
The Solstice is for founders whose business has genuinely shifted and who need a strategic thinking partner to work through the new story before building the new site.
If you're not sure which fits, just reach out, we'll point you in the right direction.
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Webflow gives us complete design freedom with no template constraints, which is exactly what a bespoke engagement requires.
It handles complex sites beautifully and can grow with your business for years.
It does have a steeper learning curve than Squarespace, which we cover thoroughly in your handover session, and will be available for any questions during your 60-day support window.
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A typical project takes around 8 weeks, depending on scope and complexity.
Timeline is confirmed during your discovery call and outlined in your proposal before anything begins.
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A clear sense of where your business is heading, even if you can't fully articulate it yet. That's part of what discovery is for.
Ideally, you’ll also need all your visual branding (think: logos, icons, colours, fonts etc.), but they are not essential at the start.
We'll send a full preparation guide once your project is confirmed.
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Deeply involved, but not in a way that takes over your week (you have a business to run after all!).
You'll have structured touchpoints throughout, and we’ll lock in all the key dates in your calendar at the start. There’s the strategy intensive, with two review windows during design, one pre-launch check, and a final handover.
There will be clear communication at every step. You're a collaborator, not a micromanager.
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Scope changes happen, and we handle them calmly. Significant changes are discussed openly and reflected in a revised proposal if needed. Nothing surprises anyone.
We don't offer refunds, but we'll reschedule where possible.
Everything is covered in your project contract, and if you have questions before committing, just reach out. We're happy to talk it through.
this one’s for you
Built for founders at a genuine turning point.
Established business with a refined or high-ticket offer
Your direction has evolved and your site is telling the old story
You want a strategic partner, not just a builder
You're ready to collaborate deeply without needing to drive every decision
Depth, precision and long-term thinking matter to you
The Solstice probably isn't for you if you're still finding your footing, need something fast and fixed-scope, or aren't ready to invest in deep strategic work. Which is completely fine. The Nova might be a better fit right now.
Not quite ready for the Solstice? The Nova might be exactly what you need right now. Learn more →
Don’t just take our word for it.
Kind words from a previous client.
— AARON L. | THE CLIMBING COMPANY
Kind words from a previous client.
ready when you are
You've built something worthy of a website that amplifies it.
If you're ready to rebuild the foundation and step into your next chapter, let's talk.